For me a lot of brand campaigns seem quite repetitive but the Me by Me campaign by TK Maxx is totally different. One thing I love about TK Maxx is how it's not your typical fashion brand. It sums up unique style in a way because in every TK maxx store it's completely different.
Me by Me uses real TK Maxx shoppers being themselves which I think is something which really represents TK Maxx well. I love how the advert (you can watch the advert here) shows shoppers being themselves, celebrating unique style and showing that you don't have to follow the crowd when it comes to fashion. The advert shows that you have to celebrate your unique style and individuality is what makes us special, especially when it comes to fashion.
A few weeks ago I went down to London for the event. I saw mega babes such as Laura, Kristabel and Clare which was so nice as they're all absolutely lovely. We were treated to yummy food and amazing cocktails!
So here's the really exciting bit! TK Maxx are giving you all the chance to win a £60 gift card to celebrate the Me by Me campaign! All you have to do is follow me and TK Maxx on twitter and tweet their favourite Me by Me look which sums up your style! You can also have extra entries following me via social media channels! You can enter via rafflecopter here:
The giveaway will be open for a week! Good Luck! What do you think of TK Maxx? What do you think of their new campaign?
Please tweet your favourite look/outfit which describes you to @TKMaxx_uk & @Fashiontrain using the hashtag #mebyme to enter!
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